Tilda Rice

Tilda is a much-loved, multicultural British brand with roots in India. The family business was founded in the UK in 1970 by Indian refugees who were living in Uganda at the time and were forced out by the ruling dictator. Many ethnic communities arrived in Great Britain from different parts of the world around this time, in search of a better life for their families. The founders, like so many refugees in the 70s and 80s, had a very entrepreneurial spirit. They identified a rising demand for rice and saw a gap in the market for premium quality Basmati rice in the UK which wasn’t available at the time. Today, Tilda offers a wide range of different premium rice, grains and plant-based products to suit a wide range of global tastes. Tilda is located on the banks of the river Thames on the outskirts of London, where premium rice from around the world is milled, polished, blended, packaged and steamed for customers in over 40 countries worldwide. Over half of the UK population report buying a Tilda product at least once a year.